Top Ten Reasons to have a ModernAuthorize account.

Professional Appearance

With ModernAuthorize, your company's name, address and information are attached to invoices and receipts. Third-party processors will not let you alter the information on the documents. It will always appear as thought it were directly from your processor, not you. This is because they are essentially letting you share their account. You do not have actual control over these display issues. With a standard merchant account, you design your own documents and can make them as professional as you please.

Giving your processor this much control has several undesirable outcomes for your business. First, it is confusing to your customer. Often, customers receiving their bill will not understand who this charge is with since they signed up with you, not your processor. This creates unneccessary anxiety for your customer and support costs for you. Also, the phone number listed will be with the processor. This means that prior to your knowledge of the customers complaint, the customer will have to deal with the processing service. These organizations do have large support teams, but their interest is in preventing chargebacks. You, as their vendor, have higher interests in assuring that your customers are satisfied. Even a billing discrepancy can be an oppurtunity for a good customer experience and even upselling. If the customer is in a bad mood by the time they get to you because of your processor's contact with them, you lose this ability to be pre-emptive.

Finally, many customers consider merchants with third-party gateways to be not professional. These customers associate the names of these processors with consumer only transactions. They may have experienced the brand names of these services in other less professional situations and you will be lumped with them. If you plan to do reselling or business to business transactions, this is a huge issue.

Once you have your customer, the kind of account becomes even more important. Billing should be convenient and easy for your customer.